Corporate and commercial video production
If you already know you need a video, you do not need a mood board from us. You need a crew that will not waste the budget before the camera rolls.
Chalant is a production agency. We make commercial video for brands. Brand films. Commercials. Recruitment. Campaign work that has to live on more than one channel. We are not a creative agency that "also shoots." We are not a freelancer with a camera and a weekend.
Most of the work we want starts around $50,000. A single-day brand video can land lower. A multi-day campaign with talent and broadcast-level post runs $75,000 to $250,000. If that is not your budget, say so. We will tell you what the money actually buys.
We work with in-house brand and marketing teams. We do not pitch other agencies.
What we actually make
Brand films. The piece that has to say who you are without sounding like a press release.
Commercials. Spots for TV, streaming, and digital. Built for the channel they run on.
Recruitment video. What it feels like to work there. Not a job description with music.
Campaign batches. One shoot, a quarter of assets. Coming back later costs more than staying an extra hour.
UGC-style is a way of shooting, not a separate company. We do not run a creator network.
How a shoot actually goes
1. The brief. What is this for, who is it for, where does it run, what does done look like.
2. Pre-production. Shot list, locations, crew, permits, talent, line-item budget. 15 to 20% of the money.
3. Production. A real day is 10 to 12 hours. Client watches takes. We run the rest.
4. Post. Edit, color, sound, graphics. Two to three revision rounds in scope.
5. After delivery. What ran, what worked, what to make next.
I have been on set for 13 years. The productions that go well are the ones that were boring to plan.
Work
Whole Foods — named client, no case-study page yet.
Who this is for: in-house brand/marketing at companies that spend real money. Not weddings, realtor walkthroughs, or $2,000 talking heads.
FAQ
Do you only shoot in Orlando?
Can you just send a camera operator?
Do you write the script?
What about recruitment video?
Is this a blog post?
McClain McKinney, founder. Chalant. Orlando HQ. We shoot for brands nationwide.
Start the conversation today
Let’s make something that feels good to create
— and good to share.
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hello@chalant.us
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